On Saturday 18th February 2017, I attended a Climate for Change facilitator training day. Immediately, I could tell that I was onto a winner!
In my experience, when it comes to communicating anthropogenic climate change there are two extremes, and I’ve worked with both ends of the spectrum. At one end, there’s the emotional environmental activists who gets labelled as ‘hippies’ and may not have a lot of scientific experience or credibility. Then at the other end there are the conservative scientists, knowledgeable, factual and practical.
Climate for Change is right in the middle and perfect for achieving the results needed to protect our habitat in a timely manner. They’re goal driven, results focused and have specifically chosen the best way to get positive action on a complicated topic.
They use a combination of psychology and direct marketing backed by climate science and strategy to have meaningful conversations about the pragmatic steps that YOU can take to have an impact. The plan for exponential growth means that political traction will occur, leading to social change and a safer future for life on Earth.
I’m so excited to have found them and to be a part of this movement in it’s early days. If you would like to know more, please feel free to ask me, check out their website or subscribe to Climate for Change for their fortnightly updates.